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Will Made in Mongolia be a Brand? Mar. 13, 2013

Executive Summary

At the opening speech of the two day “Mongolian economic forum” ,Prime Minister Altankhyag has addressed the importance of increasing brand image of Mongolia as they have not even achieved top 50 in the world.

Investors hoped that he would discuss other important issues like current economic condition, what will be the proceeds of Chinggis Bonds and what is the progress of OyuTolgoi etc. But he did not touch on those topics. He also mentioned that Mongolia is rich in tourism, cashmere and livestocks and there should be room to increase the brand in those industry.

We believe the main focus of the government is a bit different from what investors were expecting. However, this is also an interesting topic to discuss. Below are some analysis on the concept of Nation Branding.We would like to explain our proposal to the Government to increase the Nation Branding as well.

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